Hey, welcome back!
Have you ever been searching for a photographer, only to get lost and confused by their website?
Me too! And I am a photographer. So in this post, I’m covering how to demystify the photographer’s website.
In our last post, we covered how to start researching your ideal wedding photographer. Next up? How to untangle the mysterious world of a photographer’s website. This guide will help you identify the important parts of a wedding photographer’s website, and how to find them.
When you first open a photographer’s website, there are a few things you probably want to know sooner rather than later.
1) Their pricing, since budgets are always a consideration
2) Their primary location, which greatly affects whether they’ll work out
3) Their previous work, in order to see if you like their style
But where do you find all that information? On some photographer’s websites, this information is pretty easy to find. Props to them! On others, it can be far more difficult than necessary. In my research, I’ve seen many photographers’ websites, so I’ll share what’s common and what you can expect.
(A word of warning: Many photographers’ websites have background music playing on the home page, so know where your mute button is before beginning your search, especially if you’re in public or at work!)
When you first load a photographer’s site, chances are you’ll land on a slideshow of images from recent engagements and weddings. If you’re not in a huge rush, I definitely recommend taking the time to let the loop of pictures play through. Photographers are selective about those images; they know that what you see on the home page will be your introduction to their work. If you’re not a fan of what you see in a slideshow, chances are you won’t be a fan of the images they would provide on your wedding day. But the opposite is also true. If you love the images, dig into the rest of their website!
Somewhere on the home page, you’ll find a menu. This could be at the very top of the page, on the left or right side vertically, or under the slideshow. Hopefully, this will hold the key to all the information you are looking for.
In all likelihood, the first destination you choose will be the pricing page. Most photographers would like to believe that clients browse through their entire portfolio and information before looking at prices, but having planned a wedding myself, I know that budget can be the greatest consideration.
Pricing on a photographer’s website can be tricky to find. It can be found under labels such as “Pricing,” “Investment,” “Packages,” or “Information.” Sometimes, you can’t find the pricing at all. Some photographers do not post their prices online; others will only say what their prices start at. As someone looking to find a photographer, this may seem to make little sense. However, many photographers do not want to be immediately scratched off your “potential wedding photographer” list simply because of their prices. By not posting their pricing, they are hoping you’ll to get to know and love their work before immediately ruling them out. Usually, these photographers will gladly share pricing information early in the consultation process.
It’s important to note that just because a photographer doesn’t post prices doesn’t mean they are expensive. Some photographers prefer to customize packages, and so don’t have flat rate fees, while others simply want to connect with you before talking money. It’s up to you whether you choose to follow up with a photographer who doesn’t list their pricing, or narrow your search to those websites that provide you with numbers.
Beyond pricing, you’ll also want to know more about the photographer themselves. In the menu, look for possible headers such as, “Information,” “About Us,” Who We Are,” “Meet Me,” etc. Some photographers take a personal approach to this section and talk about what they like to do in their spare time, and other photographers tell you more about their business and how they approach wedding photography. Regardless of the approach, this page can be a good basis for getting to know the person behind the camera. After all, you’ll be spending your day with them!
Keep in mind that some photographers don’t have an “About” section at all. If you can’t find one, I recommend checking out their blog (more on that below) to get a sense of their personality.
One key piece of information to look for is the photographer’s location. Many photographers travel, but charge a travel fee to cover transit and lodging. This frequently means local photographers are more likely to fit in your budget; however, the right personality and style of the photographer can far outweigh travel concerns.
Seeing the photographer’s pictures on the home page or in a slideshow is a good start, but you’ll want to see more of their past work before making any decisions. Many photographers have a blog where they post recent shoots, while some have sections called “Portfolio,” “Gallery,” or “Wedding Photography,” and some have both.
Scroll through some previous engagements and weddings and see how they make you feel. Photographers work hard to create a personal style, and as you see more pictures, you’ll get a better idea of their finished products. Chances are, if you like the pictures you’re seeing, you’ll like what they deliver to you.
My final advice? A photographer’s website should be easy to navigate. While you can always contact a photographer to clear up questions, I recommend seeking out photographers who have well put-together websites that are easy to navigate. These photographers have designed their websites for your benefit, and they’ll (hopefully) be just as courteous in their professional services. If you’re having trouble finding information due to a disorganized website, you may want to consider moving on in your search.
When you find a photographer that you’re really interested in, explore their whole website! Read any testimonials or reviews they feature. Gathering all this information will help you decide if they’re the photographer for you. When questions arise (and you will have questions), contact them! I personally get really excited when I receive photography related emails, so email away!
If you have any questions about this post, or about the wedding photography we offer, you can use the contact button in the menu to get in touch with us.